eco — ethical shopping

Ethical Jewellery is jewellery that is made with a conscious decision to respect the environment, the natural and the human resources along the whole process from creation to production. In other words Ethical Jewellery measures responsible sourcing, sustainability and fair-trade It may come in a recycled or bio degradable package as the way of continuing the environmental ethos. Ethical Jewellery embraces local communities and culture Here at Pretty Pink we work closely with our South American partners making sure we embrace their cultures and techniques adapting to our European tastes and trends. We are constantly speaking and swapping skills and feedback...

"Every gift which is given, even though it may be small, is in reality big if it is given with affection." - Pindar During this darkest time of year, when the days are short and the nights long, our hearts and minds have always turned towards the indoors – keeping safe and warm, coming together and brightening our homes with candles, with evergreen garlands, with food and drink, creating much-needed festive cheer, and hoping for brighter days to come. Gift-giving has also become a part of our midwinter tradition – a practice likely as old as humanity itself, now inextricably linked...

Did you know that when you wear one of our ethically sourced pieces of jewellery, you are wearing a gift from nature that started life decades ago and continues to provide inhabitants of South America a sustainable income today?  The Journey Our jewellery starts life thousands of miles away in the tropical rainforests of South America. The tagua nut is a dried seed from a large fruit palm tree. It can take up to 40 years for these trees to produce fruit, making the tagua nut a precious resource locally. The fruit contains a sweet liquid which can be drunk...

Ready for the mayhem of Black Friday? Here at Pretty Pink Eco-Jewellery we thought long and hard about it, however we strongly believe that even you, our conscious consumers deserve a chance to shop more sustainable, ethical and eco-friendly products. The Price of Ethical Fashion and Jewellery We definitely believe that more and more people are trying to buy ethically made items and we encourage people to buy what they absolutely LOVE and will wear for years down the road, however we also recognise that sustainable and ethical fashion comes at a higher price, that price is justified by the...