eco — sustainable

If you’ve never heard of Tagua, you’re in for a treat. Often called vegetable ivory, this remarkable material comes straight from nature — from the seeds of a palm tree that grows in parts of South America. At first glance, Tagua looks like a hard, off-white nut (which it is!), but once it’s polished and shaped, it has the most beautiful smooth texture and gentle sheen, a bit like real ivory — only completely cruelty-free. That’s one of the reasons I love working with it. It’s sustainable, eco-friendly, and every piece feels like a little celebration of nature’s creativity.  ...

Embrace Sustainable Fashion: Choose Natural Materials for Joyful Style
Discover the importance of sustainable fashion and the impact of choosing natural materials over plastic. Learn how to prioritize comfort and individuality in your wardrobe by wearing what makes you happy, rather than following fleeting trends. Join Pretty Pink in making mindful fashion choices that celebrate both the planet and personal expression.

Ethical Jewellery is jewellery that is made with a conscious decision to respect the environment, the natural and the human resources along the whole process from creation to production. In other words Ethical Jewellery measures responsible sourcing, sustainability and fair-trade It may come in a recycled or bio degradable package as the way of continuing the environmental ethos. Ethical Jewellery embraces local communities and culture Here at Pretty Pink we work closely with our South American partners making sure we embrace their cultures and techniques adapting to our European tastes and trends. We are constantly speaking and swapping skills and feedback...

Here at Pretty Pink Eco-Jewellery we understand how important it is to save the pennies to make the pounds where possible.   We understand how working together to help each other can also help the environment, after all it is what we do everyday by donating 10% from every purchase to the employees who work for our suppliers .   Many people do not have the money to afford to buy goods on Black Friday. We take a different view, for us, every day is a Green Day.   We believe in taking care of our planet and our team....

Did you know that when you wear one of our ethically sourced pieces of jewellery, you are wearing a gift from nature that started life decades ago and continues to provide inhabitants of South America a sustainable income today?  The Journey Our jewellery starts life thousands of miles away in the tropical rainforests of South America. The tagua nut is a dried seed from a large fruit palm tree. It can take up to 40 years for these trees to produce fruit, making the tagua nut a precious resource locally. The fruit contains a sweet liquid which can be drunk...