eco — ethically correct

Ethical Jewellery is jewellery that is made with a conscious decision to respect the environment, the natural and the human resources along the whole process from creation to production. In other words Ethical Jewellery measures responsible sourcing, sustainability and fair-trade It may come in a recycled or bio degradable package as the way of continuing the environmental ethos. Ethical Jewellery embraces local communities and culture Here at Pretty Pink we work closely with our South American partners making sure we embrace their cultures and techniques adapting to our European tastes and trends. We are constantly speaking and swapping skills and feedback...

With Black Friday approaching, big box stores chains and online retailers are investing heavily to promote supposedly unmissable deals. In the last few years, we’ve noticed a growing trend from smaller retailers and the more conscious brands voicing their opinions against all Black Friday represents; consumerism, exaggeration and superfluity.