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A HELPING HAND PROJECT

Ilana Ewing

Pretty Pink is a small business with big dreams, one of these dreams is to give recognition, financial support and draw a business awareness to help improve the life of those who are one form or another  connected to our tagua jewellery business and our lives.


Our passion to support hard working people and those affiliated to Pretty Pink Eco-Jewellery has led us to the creation of the  “A Helping Hand Project”. This project is aimed at sharing our knowledge of the craft of tagua jewellery while offering a further financial support to our suppliers. To contribute to people's lives in a positive way. Always respecting the environment. 


As we all very well know, sometimes difficult times can lead to taking significant action and despite the challenges that have confronted us during the Covid-19 pandemic, there has been so much good to inspire us as well. In light of these inspirational actions from health workers, businesses and individuals around the globe we have uncovered an old idea of ours the “A Helping Hand Project”. 


Thus, “A Helping Hand Project” is born!

Small as the contribution may be, it is a significant sacrifice for our business and we hope to inspire other businesses like ours to respond in similar ways. By supporting those they collaborate with through supply chains or labour we will continue to make the eco jewellery industry more sustainable. 


The project, started on the 7th of April, during the pandemic lockdown, we will donate 10 % of earned profits to the community of artisans, in particular the single mothers who work on the preparation of the raw tagua seeds into beads for the assembly of our tagua jewellery. These ladies have been deeply affected by the lockdown as they have been unable to work and provide for their families.


During the first month we raised enough money to buy food to help six families. Entering our second month our project had already grown to help 38 families at the dinner table, and reaching far beyond our own supply chain. With the money raised in May, thanks to our new customers who bought our tagua jewellery, our friends and contacts in Bogota took the funds earned from our Project to buy  essential items and put together Food Parcels to distribute to those in need.


Our focus will be to expand our support to the Embera Tribes who we met during our visit to Bogota.They are indigenous tribes, families working on the streets in Bogota selling their crafts. With your help we will continue to expand our, very necessary work and support more families in need. Stay tuned to our blog as we will continue to share regular updates as the A Helping Hand Project develops. 


We'll keep you updated as the project expands and look forward to sharing more positive stories like this! 



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