Our Response to COVID-19: Now and Moving Forward

We at Pretty Pink believe in taking care of our planet and taking care of our people and you, our customers, make both these goals possible. Every purchase supports the ethical production of natural products from the Amazon rainforest, and the creation of jobs for entire families. Thank you.

We are pleased to announce that your support will now go even further. As the world faces off with the COVID-19 pandemic and its many social, emotional and economic impacts, it has become more important than ever to take care of our community — not only here at home, but throughout our supply chain. For this reason, we have decided to donate 10% of all profits, both during this pandemic and moving forward, to the employees who work for our suppliers in South America.

These are the workers who prepare the seeds used to make our beautiful jewellery. They polish them, dye them and drill the holes. Many of them are single mothers. And now, like so many people around the world, they cannot leave their homes and it is becoming increasingly difficult to provide for their families.

Thank you for supporting our movement for ethical, sustainable jewellery. Together, we can take care of our planet — and our people.